"Don't play games that you don't understand, even if you see lots of other people making money from them."--Tony Hsieh, CEO of Zappos.com (among other things)
&
"Hope is not a good plan."
[ Advice we could all use on a wallet sized card to carry around to be pulled out every few years... Bubbles...bubbles...bubbles... don't you mean bath bubbles? No, not those ones... Don't your remember when....? Nah... ]